sales plan

sales plan
Gen Mgt
the development of the future objectives of a sales department in order to improve performance and increase sales. A sales plan is a form of business plan that sets out the shortand long-term opportunities for the sales department, concentrating on building on the department’s strengths and analyzing and avoiding weaknesses. It also includes the setting of future sales objectives, based on realistic projections, looking at future costs, and taking into account the objectives of other departments.

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